There have always been serious concerns regarding the exposure of children to violence or sex on the television. Though educational program for children on the television is a priority on the agenda of the government, yet this has unfortunately been neglected in broadcasting.
Critics have pointed out that since commercials are mixed with educational programs for children on the television, they get more encouraged to demand consumer goods from parents instead of learning.
The Federal Communications Commission made some changes to the Rules in 1996 to boost the programs for the benefit of the children. Under the new Rules the parents and the public are provided with greater information on educational programs, so that they can motivate and guide the children for viewing such telecasts especially designed for them.
The commercial television stations have to identify such educational programs at the beginning of the session with some verbal announcement or icon and provide such information to publishers of program guides for circulation and listing.
Every station must air at least 3 hours of such children’s program every week. Each such program shall be of minimum half hour duration usually. The television stations have to furnish mandatory quarterly reports on educational programs aired and make such reports available to the public.
(More http://www.fcc.gov/Bureaus/Mass_Media/Factsheets/kidstv.txt )