Law Relating to Objectionable Advertisements of Drug and Magic Remedies
The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 was legislated to control the advertisement of drugs in certain cases, to prohibit the advertisement for certain purposes of remedies alleged to possess magic qualities and to provide for matters connected therewith. According to the provisions of the Act, ‘advertisement’ includes any notice, circular, label, wrapper, or other document, and any announcement made orally or by any means of producing or transmitting light, sound or smoke. ‘Magic remedy’ includes a talisman, mantra, kavacha, and any other charm of any kind which is alleged to possess miraculous powers for or in the diagnosis, cure, mitigation, treatment or prevention of any disease in human beings or animals or for affecting or influencing in any way the structure or any organic function of the body of human beings or animals. The Act prohibits advertisement of certain drugs for treatment of certain diseases and disorders specified in the Act. The Act also prohibits misleading advertisements relating to drugs.